Marketing Support
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Digital & Social Media
This includes everything a business does via social media channels. Just about everyone is familiar with social media, but marketers must approach social with an integrated and strategic approach. Social media marketing goes far beyond simply creating posts for social channels and responding to comments.
Strategy & Communications
Even with the emergence of social media, mobile applications and other channels, email is still one of the most effective marketing techniques. It can be part of a content marketing strategy, providing value to consumers and over time convert an audience into customers.
Email & Content Marketing
Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have the reader take an action towards becoming a customer, such as requesting more information, signing up for an email list, or making a purchase.
Branding & PR
The work includes the creation of corporate tools, product tools, and media tools in multimedia formats highlighting your brand strengths.
Analytics
One of the major advantages of digital marketing is that it is highly trackable and measurable. Once, the only trackable marketing pieces were coupons and similar direct mail offers. If a customer used the coupon, you knew the message resonated.
Online Presence Development (Web)
SEO help make a website more visible to search engines and to searchers as well. It involves a lot of research, planning, and patience. SEO campaigns can take a few months before showing good results.